Virchew is transforming the canine nutrition industry one dog, one veterinarian at a time.

"Plant-protein foods are the future of sustainable, highly-nutritious diets for dogs. Over the next decade the animal-based dog food industry will be entirely disrupted by innovative alt-protein food companies. This in turn will impact the approach to traditional veterinary care models.

With our powerful direct business development model, Virchew is strongly positioned for scalable growth to drive this new industry segment."

- Laura Simonson, Founder and President, Virchew


Virchew Announces Capital Round to Expand Veterinary Distribution and National Growth

(Updated - Jan 17, 2024 – Vancouver) Virchew, a pioneering Canadian brand has redefined food for dogs. The company is serving up the first plant-protein based, hypoallergenic dietary solutions powered by trail-blazing veterinarian partnerships and a direct to consumer model. Virchew is pleased to announce it’s next capital round.

As the demand for premium, health-focused, non-kibble food for dogs continues to rise, Virchew has created a unique, vertical business model and timely mission that is committed to transforming the canine nutrition industry with its unique and sustainable plant-protein approach.

The funding will support the company’s scalable expansion plan with a new veterinary distribution agreement that establishes exciting partnerships with veterinary clinics and hospitals across Canada. These pioneering partnerships are set to redefine industry standards. They facilitate referrals to "Virchew 90 Nutrition Programs" (tm) and easy access to Virchew's hypoallergenic food for dogs with chronic health issues. These issues are common in up to 40% of dogs globally.

Simultaneously, the company plans to expand its direct e-commerce platform nationwide in 2024, followed by plans for international distribution in 2025.

"We are thrilled to embark on this new phase of growth for Virchew," said President and Founder, Laura Simonson. "Our high-quality, hypoallergenic food for dogs has already made a significant impact on the health and well-being of dogs with food sensitivities and chronic health issues. This capital infusion will allow us to partner with more veterinary clinics and expand our distribution network, ensuring that more dogs and their guardians can enjoy the benefits of our innovative and nutritious products. We believe that every dog deserves access to high-quality, hypoallergenic, plant-based nutrition without compromise."

Virchew's commitment to sustainability and animal welfare has also resonated with the values of people seeking wholesome and ethical alternatives for their furry companions. The brand's meals and treats are not only a powerful healthy choice for adult and senior dogs, they are free from common allergens, making them suitable for dogs with various sensitivities.

Furthermore, Virchew's unique, low-processed foods facilitate environmentally friendly production methods that naturally contribute to a greener future for all.

For more information about Virchew and its global mission to redefine food for dogs, visit

About Virchew: Virchew is a pioneering Canadian plant-based, hypoallergenic food brand dedicated to improving the health and well-being of dogs with food sensitivities and chronic health issues. The company's proprietary products are carefully crafted to provide optimal nutrition and dietary solutions while considering the environmental impact of pet food production. Virchew is committed to a sustainable and compassionate approach to canine nutrition.

Company Contact: Todd Maki, Chief Operating Officer - Email:


a re-bark-able number of reasons to invest.

We’re on to something here. There’s an alt-protein, sustainable food evolution emerging for human diets in a very big way. We’re on the forefront and leading the charge of that same evolution for dogs. And, the future looks bright. Like tail-wagging, got-the-zoomies kinda bright.

Climate crises, sustainability and social responsibility trends are fueling the plant-based and clean protein ingredient markets which are projected to reach $13 trillion by 2025.

Veterinarians and dog guardians want more solutions to food sensitivities and chronic health issues. Virchew's plant-based and hypoallergenic (non-kibble) diets are proving to be promising, and tasty, dietary solutions.

The North American dog food market is projected to reach US$36.4 billion by 2026. There is really no end in sight. We love our companion animals. That love is not about to slow down.

The markets we play in are expanding.

  • There are 400,000+ dogs in just a 25-mile radius of our headquarters in Vancouver. Informed pet parents are seeking healthy, sustainable alternatives.
  • There are approximately 15,322 veterinarians and 3,825 veterinary practices in Canada which are the key to our B2B veterinary partnerships, direct distribution business model and imminent growth in Canada, alone. Veterinarians are also seeking dietary, sustainable solutions.
  • There are 90 million dogs in N. America. The N. American dog food market is estimated to reach $36B USD and $82B USD globally by 2026. After several years of market research we've estimated over 40% of dogs require special diets. Virchew's special hypoallergenic foods have proven to be a dietary solution for skin, digestive and senior-related issues using nourishing plant protein ingredients.
  • The opportunity to feed our dogs well, create a new veterinary nutrition referral model and support a healthy planet - is impossibly big. We’d love for you to be a part of it.
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