"Plant-based, sustainable foods are the future of food for dogs. Over the next decade the animal-based dog food industry is going to be entirely disrupted by innovative plant-based foods and sustainable protein companies. This in turn will impact the approach to traditional veterinary care models.
Virchew is strongly positioned for scalable growth to drive this new industry segment."- Laura Simonson, Founder and President, Virchew
(Updated - Jan 17, 2024 – Vancouver) Virchew, a pioneering Canadian brand has redefined food for dogs. The company is serving up the first plant-based, hypoallergenic dietary solutions powered by trail-blazing veterinarian partnerships and a direct to consumer model. Virchew is pleased to announce it’s next capital round.
As the demand for premium, health-focused, non-kibble food for dogs continues to rise, Virchew has created a unique, vertical business model and timely mission that is committed to transforming the canine nutrition industry with its unique and sustainable plant-based approach.
The funding will support the company’s scalable expansion plan with a new veterinary distribution agreement that establishes exciting partnerships with veterinary clinics and hospitals across Canada. These pioneering partnerships are set to redefine industry standards. They facilitate referrals to "Virchew 90 Nutrition Programs" (tm) and easy access to Virchew's hypoallergenic food for dogs with chronic health issues. These issues are common in up to 40% of dogs globally.
Simultaneously, the company plans to expand its direct e-commerce platform nationwide in 2024, followed by plans for international distribution in 2025.
"We are thrilled to embark on this new phase of growth for Virchew," said President and Founder, Laura Simonson. "Our plant-based, hypoallergenic food for dogs has already made a significant impact on the health and well-being of dogs with food sensitivities and chronic health issues. This capital infusion will allow us to partner with more veterinary clinics and expand our distribution network, ensuring that more dogs and their guardians can enjoy the benefits of our innovative and nutritious products. We believe that every dog deserves access to high-quality, hypoallergenic nutrition without compromise."
Virchew's commitment to sustainability and animal welfare has also resonated with the values of people seeking wholesome and ethical alternatives for their furry companions. The brand's meals and treats are not only a powerful healthy choice for adult and senior dogs, they are free from common allergens, making them suitable for dogs with various sensitivities.
Furthermore, Virchew's unique, low-processed foods facilitate environmentally friendly production methods that naturally contribute to a greener future for all.
For more information about Virchew and its global mission to redefine food for dogs, visit www.virchew.com.
About Virchew: Virchew is a pioneering Canadian plant-based, hypoallergenic food brand dedicated to improving the health and well-being of dogs with food sensitivities and chronic health issues. The company's proprietary products are carefully crafted to provide optimal nutrition and dietary solutions while considering the environmental impact of pet food production. Virchew is committed to a sustainable and compassionate approach to canine nutrition.
Company Contact: Todd Maki, Chief Operating Officer - Email: todd@virchew.ca
NOTE: THIS INVESTMENT INVITATION IS OPEN TO ACCREDITED INVESTORS ONLY
We’re on to something here. There’s a plant-based, sustainable food evolution happening for people in a very big way. We’re on the forefront and leading the charge of that same evolution for dogs. And, the future looks bright. Like tail-wagging, got-the-zoomies kinda bright.
Climate crises, sustainability and social responsibility trends are fueling the plant-based and clean protein ingredient markets which are projected to reach $13 trillion by 2025.
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