Our story
“For as long as I can remember, I’ve been fiercely driven to build a bold food production business that doesn’t just participate in the market — it redefines it. A true paradigm shift, powered by purpose.
The seed for Virchew was planted in 1989. Then, in 2009, after a serendipitous moment at a local Whole Foods and inspired by my love for dogs—especially my two plant-based, spirited border collies, Shanti and Seva—the plan for Virchew’s industry-disrupting development began to take shape.
Virchew isn’t a typical dog food company—far from it. I set out to reinvent how we nourish our dogs, building a game-changing model where financial success isn’t just a possibility; it’s baked right into our mission. This is more than dog food—it’s a high-impact, scalable venture that’s redefining the industry from the bowl up.”
- Laura Simonson, Founder
Product Development, Food Scientist Consultant
Yvonne Wang
Ph.D Food Science & Technology, MBA Innovation & Entrepreneurship
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Virchew Support Crew
Veterinary Partnerships & Sales
Kerry Craig
Best Pal: Too many to name!
Customer Care & Happy Wags
Shannon Rose
Best Pal: Bella and Boston
Distribution & Production
Geoff Ward
Best Pal: Rocky
ADVISORY TEAM & COMMUNITY
The Virchew shareholder community (75+ people) consists of 12 veterinarians and other extraordinary individuals who represent several diverse professions from nutrition to law to accounting to medicine to architecture to activism.
We’ve exercised our provincial securities exemptions (combined with attracting several accredited investors) with the goal to create a large community of shareholders committed to the social and financial success of Virchew.
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