Our Mantra: Always do the right thing.

The seed for Virchew was planted in 1989 by our Founder, Laura Simonson. In 2009 after a serendipitous happening at a local Whole Foods and due to the love of dogs - two plant-based, boisterous border collies, specifically, Shanti followed by Seva - the company's development plan was birthed. After several years of market research and strategic timing, and funded 90% by women, Virchew was commercially launched in 2020. Virchew now serves up the first plant protein-based, hypoallergenic: meals, treats and toppers for dogs across Canada, supported by industry-busting veterinary nutrition programs and unsurpassed B2B partnerships.

Virchew is not just a dog food company. Far from it. For us, our business is as much about humanity and compassion as it is about optimizing animal health. Virchew is an animal-free, plant-strong, sustainable evolution in canine nutrition.

It's a:
Breakthrough for dogs
Breakthrough for their people
Breakthrough for vets
Breakthrough for the planet

We feel it's just the right thing to do.

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The Virchew Management Team

Founder

Laura Simonson

Best Pal: Seva

Business Development

Kim moody

Chief Marketing Officer (Fractional)

Steve Simitzis

Best Pal: Artemis and Boo Bear

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Virchew Support Crew

Veterinary Partnerships & Sales

Kerry Craig

Best Pal: Too many to name!

Customer Care & Happy Wags

Shannon Rose

Best Pal: Bella and Boston

Distribution & Production

Geoff Ward

Best Pal: Rocky

ADVISORY TEAM & COMMUNITY

The Virchew shareholder community (75+ people) consists of 12 veterinarians and other extraordinary individuals who represent several diverse professions from nutrition to law to accounting to medicine to architecture to activism.

We’ve exercised our provincial securities exemptions (combined with attracting several accredited investors) with the goal to create a large community of shareholders committed to the social and financial success of Virchew.

VETERINARY ADVISORY

Katherine Kramer, DVM, CVA, DABVP

Tatjana Mirkovic,  DVM, DACVIM

Manju Arora, DVM, MBA

Rob Spooner, DVM

Gavin Myers, DVM

Kerry Craig, Veterinary Consultant

VETERINARY NUTRITION ADVISORY

PetDiets LLC: ACVIM (Nutrition) Board Certified Veterinary Nutritionists

INDUSTRY ADVISORY

Danny Prefontaine Past President, Saskatchewan Food Industry Development Centre

Ethical Food Group, Venture Capital, Branding & Marketing Specialists. Certified B Corp.

Francisco Aguirre,  P.Eng., BAPT, BSc.IE, MBA, and LEAN Production Consultant

Brenda Davis, RD Renowned Plant-Based Nutritionist, Best-Selling Author, and Virchew Shareholder

Rob Harrison, Food Industry Executive, Venture Capital Advisor, and Virchew Shareholder

John Morton, Past Agency Owner and Digital Marketing Specialist

Andy Parker, Website and E-Commerce Support
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